The Best $1,000 I Ever Spent: Why Investing in Myself Transformed My Life and Business

Spoiler alert: I didn’t spend $1,000 to add something to my life. I spent it to take something away—and it changed everything.

We’ve all had those moments where we know something has to change, but we’re not ready to commit.

We stall. We research. We make mental checklists. We “wait for the right time.”

And honestly? That waiting is keeping us stuck.

This is about the moment I stopped waiting. It’s about investing in myself before I felt ready and how that one decision became the turning point that reshaped both my personal life and my business.

What Happens When You Make the Scary Decision to Invest In Yourself

I didn’t hit rock bottom. I wasn’t waking up in a ditch or wrecking my life. I was just... stuck. I was foggy. Anxious. Tired of counting down the days until my next drink. And despite my success and capabilities in my professional life, I couldn’t seem to follow through on improving my personal life.

Sound familiar?

Eventually, I found myself watching a webinar (shoutout to Meta ads I guess 😒), and it was damn convincing. This sounded like EXACTLY what I needed to get what I truly wanted—to be able to control my drinking like everyone seemed to do.

But then came the kicker—a $1,000 price tag. For a program that would help me not do something: drink.

It felt self-indulgent. Scary. Maybe even a little irresponsible. But deep down, I knew this:

True change happens when the cost of staying the same is greater than the cost of change.

So with my heart pounding, hands shaking, and a thousand (dollars' worth of) doubts swirling in my head, I hit “buy now.” And in that moment, everything shifted.

You Don’t Need More Time. You Need a Decision.

So often we wait for clarity before we commit. But here’s the truth:

Clarity comes after commitment.

Once I made that decision, I felt different. I was different. I wasn’t someone who was “trying to cut back.” I was someone who didn’t drink. Full stop.

It wasn’t actually the program itself that created the change. It was me deciding to show up for myself in a way I never had before.

Your Identity Shapes Your Results

This isn’t just about drinking—it’s about identity. Whether you’re trying to go alcohol-free, launch a business, or finally scale the one you already have, the same principle applies—you don't need more motivation. You need to step into a new version of yourself.

Say it with me now: 👉 You’re not “trying to grow a side hustle.” You are a CEO. 👉 You’re not “working on becoming more consistent.” You are the kind of person who invests in her success.

That shift is everything.

What’s the Cost of Not Changing?

Let’s be real. Time is not a renewable resource. If you’re constantly pushing the start date on your dreams, ask yourself: What is that delay actually costing me?

• What could you do with 10 hours a week if you hired help?

  
  

• How would your business grow if you invested in the right systems?

  
  

• What would happen if you stopped perfecting and just launched already?

  
  

How to Step Into That Next-Level Version of You

If you’re tired of being stuck in indecision, here are five questions to help you shift from “maybe later” to NOW:

1. Where are you trying but not committing? Be honest—what’s getting half your energy that really needs all of it?

   
   

2. What identity are you operating from right now? Solopreneur? Hustler? Overwhelmed perfectionist?

   
   

3. What identity shift is required to hit your goals? Think: calm, confident CEO energy.

   
   

4. What decision has that version of you already made? And why haven’t you made it yet? Be honest with yourself!

   
   

5. What’s one action you can take today to align with that next-level self? Just one. Go do it.

   
   

Ready to Step Into Your CEO Era?

This story isn’t about alcohol. It’s about owning your power and making bold moves that match your ambition.

Whether that means hiring help, launching your offer, or finally investing in support—you don’t need permission.

You just need to decide.

And if you’re ready to skip the guesswork and fast-track your systems, strategy, and sanity? That’s exactly why I created The Shortcut—my done-for-you service that gets your backend running like a dream without you having to figure it all out yourself. We're talking systems set up, processes streamlined, and more time, more impact, and more freedom.

Let’s make that identity shift together. Click here to learn more