Portfolio
A lot of the people who hire me are smart, talented, and fully capable of learning the tech… they just don’t want to spend the next 6 months doing things the hard way.
So this page is a peek at what I do: I take the vision in your head and turn it into a real, functioning setup—pages, offers, email flows, onboarding, and the pieces that make your business feel legit when someone says yes.
Below are some recent client projects... and yes, I designed and built my own site too 😉
Monica
Lux Powerhouse
Monica came to me with her branding already picked, so this was about implementation: setting up her business in a way that matched the name—bold, polished, and high-end.
We built a client experience for both her group programs and retreats that feels intentional from the first click all the way through onboarding.
"I sold my first retreat within a day of launching the sales page! Then my first group program sale within a few days of launching the Visionary Leader sales page."
Emily
Living Free With Emily
Emily was building a group coaching program for intuitive women who want to break free from “mommy wine culture,” and she’d committed to building her business on Kajabi. She already had a design style in mind, but she was getting stuck on the nuts-and-bolts setup
So I designed a custom logo that matched the look she wanted, then built the working foundation around her offers: core site pages, lead capture, sales pages + checkout flow, and the email sequences that run automatically when someone opts in or buys—plus tracking installed so she could see what visitors were doing instead of guessing.
"This has definitely been one of the best investments I have made in my business to date. Things that would have taken me months to figure out myself (that is if I didn’t just give up on them out of frustration) were set up and functional seemingly overnight."
Anne
Clean Play Coaching
Anne was finishing her coaching certification and felt overwhelmed by the tech side—website setup, list building, and email automations—so she felt like she was procrastinating instead of launching.
I designed her website on Squarespace and built the backend foundation (lead magnet + welcome sequence + onboarding automations) so Clean Play Coaching could start attracting athletes who want an alcohol-free lifestyle—and Anne could focus on coaching instead of wrestling with systems.
"Before I didn't have a legit website, I also didn't have as concrete as a strategy as I do now. Now I know how to create a lead magnet, I'm emailing my list consistently, understand all the tech, and have signed my first paid client during my time working with you!"
Lucy
Authentic AF Coaching
Lucy's a mindset + alcohol-free life coach for women in midlife, and we shaped her two programs into clear, sellable offers—then built the setup to support them in multiple currencies.
Along the way, we also created a cohesive brand identity (including a custom logo) and built all the infrastructure around it—website, opt-ins, and automated email flows—so the whole business worked like one connected system.
"Before joining The Shortcut, I had outlined my coaching program ideas, but I had no website or sales pages or automation set up, and I had no clue how to do that effectively. I wish I had known we could achieve so much in such a short time!"
Dara
No Cape Required Podcast
Dara came to me with an established coaching business and a brand-new podcast—what she didn’t have was a real home for it. She needed a site that could do three jobs at once: make the podcast look professional, get her in front of more people, and turn listeners into subscribers (and eventually clients).
So we built her a podcast page that’s easy to binge and even easier to navigate: a clean episode hub, show notes that make the content searchable, and a clear “if you liked this episode, do this next” path that routes people onto her email list.
In fact, just 6 hours after we launched her new lead magnet with no additional promotion, she sent me this:
