Episode 14. Showing Up When It’s Hard: The Power of Staying Consistent in Your Business

Consistency sounds great until life slaps you with something unexpected. A loss, a setback, a curveball—and suddenly, showing up feels like the last thing you want to do.

And yet, that’s when it matters most.

Recently, I lost my dog of 16 years. It gutted me. But even through the tears and the ice cream dinners, I made the decision to keep showing up—not out of toxic hustle culture energy, or some "push through the pain" nonsense, but because I know this:

How you show up when it’s hard matters more than how you show up when it’s easy.

If you’re trying to figure out how to stay consistent in your business, especially when your energy is low or life feels heavy, this post is for you.

Why Entrepreneurs Struggle to Stay Motivated

Let’s call it like it is: motivation is unreliable.

Waiting to feel like doing the thing is the fastest way to stay stuck. You don’t need motivation—you need movement. The action comes first, and the motivation follows.

This is where most entrepreneurs get stuck. If you’re trying to stay motivated as an entrepreneur, especially during a tough season, here’s the truth: momentum beats motivation every time.

Start With Minimum Viable Action

You don’t need to overhaul your business this week. You just need to do something.

This is what I call your minimum viable routine—the smallest possible action that still builds momentum.

Whether you’re figuring out how to be consistent with content creation or client delivery, try this:

• Post one piece of value instead of five.

• Write one solid email instead of outlining a whole funnel.

• Comment on a client’s post instead of planning a 20-minute live.

  
  

Tiny steps still count—and they’re the foundation of building business habits that last.

What Consistency Actually Builds (Besides Results)

We all want more clients, more visibility, more sales. But consistency builds more than results—it builds resilience in business.

Here’s what else it creates:

• A stronger mindset

• Emotional stability in tough seasons

• Confidence in your ability to follow through

• Authority in your niche (because let’s face it, one blog post won’t do that—but 52 will)

Stop Waiting to Be at 100%

If you’re trying to be all-in every day, let me save you the burnout: it’s not going to happen.

Some days you’re at 80%.

Some days you’re at 20%.

Doesn’t matter. You show up anyway—with what you’ve got.

Perfection isn’t required. Progress is.

This applies whether you’re in a growth phase, a survival mode week, or somewhere in between.

Consistency doesn’t mean showing up flawlessly. It means you keep the train moving—even if it’s just one car at a time.

Accountability is a Game-Changer

You don’t need more motivation. You need some strong accountability strategies that keep you on track when your brain wants to peace out.

Here’s what works:

• A biz bestie who checks in weekly

• A coach who expects your plan (and holds you to it)

• A community that celebrates your tiny wins

  
  

It’s not about pressure, it’s about structure. And if you’re juggling business and personal life, structure is what saves you from overwhelm.

Thrive in 5

Here are five micro habits to keep you consistent when life feels like a lot:

1. Set a Micro Goal One sentence. One post. One decision. Small still counts.
   

2. Create a Morning Anchor Do something first thing—even if it’s small—to create early momentum.
   

3. Use a Simple Mantra Something like progress over perfection or keep it moving works wonders when your brain is foggy.
   

4. Lower Your Expectations (On Purpose) Give yourself permission to show up at 40%. It’s still progress.
   

5. Celebrate One Tiny Win Check something off. Say it out loud. Let it count.

Final Thoughts

If you want to know how to stay consistent in your business, here’s the short answer:

👉 Stop trying to do it perfectly

👉 Take the next small step

👉 Build a system that makes showing up easier—even when life is messy.

And if you’re in a hard season, know this: your business doesn’t need to be running at full speed all the time. It just needs your presence.

Need help building systems that keep your business running—even when you’re running on empty? Let’s talk about how we can do that together.